What is digital marketing?

What are the basics of digital marketing?

Gaurav Sharma
2 min readMay 16, 2024
Image source — Google!

Gone are the days of billboard advertising; it’s all about digital advertising now. Being a part of the online era, it’s hard to miss out on digital marketing. From shopping to working and even running a business — everything is connected digitally.

Also known as online marketing, digital marketing is one of the known ways to promote your brand and build its authority. It is an ideal model of connecting with your potential customers worldwide without any hassle. From social media to emails and websites — multiple channels are taken into consideration to ensure a great digital marketing strategy.

Besides being a trending marketing tool, digital marketing incorporates multiple strategies to promote brand awareness and transform potential leads into customers. Here are some tried and tested strategies on which digital marketing works.

Content Marketing

Content marketing is one of the prominent strategies in digital marketing. No matter whichever strategy you use, without content marketing, there’s no way to build the customer base, brand, and engage your target audience.

Email Marketing

Though not completely dependent on the primary marketing strategies, email marketing is still one of the most renowned sources of communication. It is a great measure of customer retention and ensures they repurchase from you repeatedly.

Search Engine Optimization

Without search engine optimization or SEO, nobody can ever find your brand online. Making your website SEO-friendly is one of the most important steps in digital marketing. Without optimizing your website to be Search Engine friendly, you will be left behind in the searches and miss the opportunity to grab potential leads and exposure to your business.



Gaurav Sharma

Gaurav Sharma is the Founder and CEO of Attrock, a results-driven digital marketing company. He also contributes to top publications like HuffPost, Adweek..