Top HubSpot Alternatives to Solve Your CRM & Marketing Needs

Seven Best HubSpot Alternatives in the Market in 2022

1. ActiveCampaign

Image via ActiveCampaign
  • Email marketing with proper email list segmentation and great content quality
  • CRM and lead scoring tools for proper sales pipeline maintenance
  • Automated SMS marketing and website messaging
  • Advanced tracking and reporting to see what marketing methods customers are responding to
  • Forms integrated into websites to collect email ids of customers for marketing
  • Free data migration service from the existing software platform to ActiveCampaign
  • Free training videos and one-on-one training
  • Businesses only pay for the customers that they are directly marketing to
  • Email templates are difficult to use
  • The software application can be a little bit slow in response times
  • Intermediate/Expert
  • There are too many features, which can be overwhelming for new users
  • Lite: US $9 per month
  • Plus: US $49 per month
  • Professional: US $149 per month
  • Enterprise: US $258 per month

2. GetResponse

Image via GetResponse
  • Automated lead generation software to help a business grow
  • Targeted customer engagement with personalized emails
  • Website tracking for better business intelligence and improved customer relationship management
  • Auto-response emails at different stages of the customer journey
  • Popup forms for contact data collection
  • Integration of marketing emails and transactional email databases for ecommerce stores
  • Automated messages to help convert user who abandoned their carts
  • 24/7 customer service in 8 different languages
  • Pop-up forms for contact data collection are GDPR compliant avoiding any risky privacy violation complaints
  • No video embeds allowed in email marketing
  • Landing pages and email template drag-and-drop creator is not very efficient
  • Beginner/Intermediate
  • GetResponse’s interface is easy to understand and use
  • Basic: $12.3 per month
  • Plus: $40.18 per month
  • Professional: $81.18 per month

3. Sendinblue

Image via Sendinblue
  • Customizable marketing message templates
  • Automated email list segmentation
  • Easy tracking of customer email history
  • On-site chat-box for better customer experience
  • SMS marketing messages to aid email marketing efforts
  • Customizable sign up forms to add contacts to mailing lists
  • Modern and sleek marketing email templates
  • Sendinblue offers businesses the chance to show targeted Facebook ads to their targeted customers
  • GDPR compliance followed for customer data privacy
  • Difficult to move contacts from one mailing list to another
  • A limited number of integrations are possible and some integrations can slow down the system
  • Intermediate
  • Sendinblue is not too complicated but it requires practice to get used to all the features
  • Lite: $25 per month for 10,000 emails in a month
  • Premium: $65 per month for 20,000 emails in a month
  • Enterprise: Custom pricing

4. Ontraport

Image via Ontraport
  • Sales pipeline tracking to find new leads with potential for conversion
  • Automation tools for personalization in content marketing emails and messages
  • Tracking tools record and analyze website traffic for better sales and marketing team strategizing
  • Innovative upsell marketing templates
  • Ontraport creates login pages and access levels for membership websites
  • Automatic post-purchase surveys to gauge customer satisfaction levels
  • Automatic reminders sent out for webinars increase attendance and conversion rates
  • Proper migration support to shift to Ontraport software including a two-hour free setup support session
  • The landing page builder does not provide adequate customizations
  • Customer survey forms take too long to load
  • Expert
  • It takes a lot of time and effort to become comfortable with this software
  • Basic: $79 per month
  • Plus: $147 per month
  • Pro: $297 per month
  • Enterprise: $497 per month

5. SharpSpring

Image via SharpSpring
  • Point-and-click landing pages editor for easy customization
  • Content calendar tracks all marketing campaigns and social media posts
  • Lead scoring systems for better sales team efficiency
  • Analytics tools to track all clicks, bounces and opens to find the best CTAs and email marketing strategies
  • Retargeting website viewers by using cookies also helps to improve sales volume
  • Integrates with Google Drive, Salesforce, Zapier, Litmus, Twitter, and many more popular platforms
  • Unlike most HubSpot alternatives marketing automation does not only work on a single track customer journey; there are multiple branching options to expand and accommodate different customer journeys
  • Free demo with an expert to discuss individual business needs
  • Email marketing and landing page templates are too simple
  • The process to update bounced contacts is very cumbersome
  • Intermediate/ expert
  • Some features are a little difficult to use, but users can get a hang of it quickly by using SharpSpring tutorials
  • Small Business: $399 per month for 1000 contacts (price rises with the number of contacts)
  • Enterprise: custom pricing for more than 20,000 contacts
  • Agency: custom pricing for businesses using SharpSpring software for their clients

6. Drip

Image via Drip

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Gaurav Sharma

Gaurav Sharma

Gaurav Sharma is the Founder and CEO of Attrock, a results-driven digital marketing company. He also contributes to top publications like HuffPost, Adweek..