Top HubSpot Alternatives to Solve Your CRM & Marketing Needs

HubSpot is one of the top marketing automation software and definitely one of the most popular ones. But there are many HubSpot alternatives that are threatening its market domination.

One key disadvantage of HubSpot is that it is very expensive. This means that small to medium-scale businesses often struggle to afford it.

This has thrown the door open for the entry of many cheaper HubSpot alternatives that provide almost the same features at a fraction of the cost.

Let’s find out which HubSpot alternatives are best poised to take the market by storm in the coming months.

Seven Best HubSpot Alternatives in the Market in 2022

In today’s business world survival is no longer possible without proper automation. Manual systems for repetitive and regular tasks are now seen as a waste of time, money, and human resources and various software are being used to automate operational processes.

The world of marketing is also getting heavily dependent on this kind of software automation. HubSpot is widely considered the leading marketing software solution for commercial use. It combines all the major aspects of marketing like sales automation, inbound marketing, and CRM. But this comprehensive package comes at a high price point, especially the higher tier plans, which is very difficult to sustain for most businesses.

That is why cheaper but equally efficient HubSpot alternatives are gaining popularity day by day.

Here are the top HubSpot alternatives that you can choose from.

1. ActiveCampaign

Image via ActiveCampaign

The ActiveCampaign marketing automation software solution has multiple application areas. It can be applied in both B2B and B2C e-commerce models.

It provides email marketing and CRM fools along with basic marketing automation features to deliver the best possible customer experience.

Key Features

• Email marketing with proper email list segmentation and great content quality
• CRM and lead scoring tools for proper sales pipeline maintenance
• Automated SMS marketing and website messaging
• Advanced tracking and reporting to see what marketing methods customers are responding to
• Forms integrated into websites to collect email ids of customers for marketing

Pros

• Free data migration service from the existing software platform to ActiveCampaign
• Free training videos and one-on-one training
• Businesses only pay for the customers that they are directly marketing to

Cons

• Email templates are difficult to use
• The software application can be a little bit slow in response times

Tool Level

• Intermediate/Expert

Usability

• There are too many features, which can be overwhelming for new users

Pricing

• Lite: US $9 per month
• Plus: US $49 per month
• Professional: US $149 per month
• Enterprise: US $258 per month

2. GetResponse

Image via GetResponse

GetResponse is one of the leading HubSpot alternatives in the field of inbound marketing automation. They have already worked with more than 100,000 businesses and provide solutions tailored to each client.

Key Features

• Automated lead generation software to help a business grow
• Targeted customer engagement with personalized emails
• Website tracking for better business intelligence and improved customer relationship management
• Auto-response emails at different stages of the customer journey
• Popup forms for contact data collection
• Integration of marketing emails and transactional email databases for ecommerce stores
• Automated messages to help convert user who abandoned their carts

Pros

• 24/7 customer service in 8 different languages
• Pop-up forms for contact data collection are GDPR compliant avoiding any risky privacy violation complaints

Cons

• No video embeds allowed in email marketing
• Landing pages and email template drag-and-drop creator is not very efficient

Tool Level

• Beginner/Intermediate

Usability

• GetResponse’s interface is easy to understand and use

Pricing

There is a free plan for up to 500 marketing contacts. For more contacts there are various paid plans:

• Basic: $12.3 per month
• Plus: $40.18 per month
• Professional: $81.18 per month

3. Sendinblue

Image via Sendinblue

Sendinblue is one of the primary HubSpot alternatives with comprehensive marketing tools to help businesses grow and thrive.

They have already gathered 10 years of experience in the industry. Sendinblue is a favorite among sales professionals due to its SMS marketing, email marketing, CRM, marketing automation, landing page optimization, and other useful features.

Key Features

• Customizable marketing message templates
• Automated email list segmentation
• Easy tracking of customer email history
• On-site chat-box for better customer experience
• SMS marketing messages to aid email marketing efforts
• Customizable sign up forms to add contacts to mailing lists

Pros

• Modern and sleek marketing email templates
• Sendinblue offers businesses the chance to show targeted Facebook ads to their targeted customers
• GDPR compliance followed for customer data privacy

Cons

• Difficult to move contacts from one mailing list to another
• A limited number of integrations are possible and some integrations can slow down the system

Tool Level

• Intermediate

Usability

• Sendinblue is not too complicated but it requires practice to get used to all the features

Pricing

There is a free one-month plan for up to 300 emails. After a month, a paid plan has to be chosen from among the following:

• Lite: $25 per month for 10,000 emails in a month
• Premium: $65 per month for 20,000 emails in a month
• Enterprise: Custom pricing

4. Ontraport

Image via Ontraport

Ontraport is a sales CRM and marketing automation solution ideal for growing businesses that want a software solution that can scale up with the company.

Ontraport has tools that can be used to generate leads, track customers, and engage these prospects using various marketing automation processes.

Key Features

• Sales pipeline tracking to find new leads with potential for conversion
• Automation tools for personalization in content marketing emails and messages
• Tracking tools record and analyze website traffic for better sales and marketing team strategizing
• Innovative upsell marketing templates
• Ontraport creates login pages and access levels for membership websites
• Automatic post-purchase surveys to gauge customer satisfaction levels

Pros

• Automatic reminders sent out for webinars increase attendance and conversion rates
• Proper migration support to shift to Ontraport software including a two-hour free setup support session

Cons

• The landing page builder does not provide adequate customizations
• Customer survey forms take too long to load

Tool level

• Expert

Usability

• It takes a lot of time and effort to become comfortable with this software

Pricing

Ontraport offers a 14-day free trial before customers have to choose any one of the following plans:

• Basic: $79 per month
• Plus: $147 per month
• Pro: $297 per month
• Enterprise: $497 per month

5. SharpSpring

Image via SharpSpring

SharpSpring has gained prominence among HubSpot alternatives because of its claims to assist in revenue growth. SharpSpring uses CRM and marketing/sales automation tools to generate and convert a high volume of leads.

Key Features

• Point-and-click landing pages editor for easy customization
• Content calendar tracks all marketing campaigns and social media posts
• Lead scoring systems for better sales team efficiency
• Analytics tools to track all clicks, bounces and opens to find the best CTAs and email marketing strategies
• Retargeting website viewers by using cookies also helps to improve sales volume
• Integrates with Google Drive, Salesforce, Zapier, Litmus, Twitter, and many more popular platforms

Pros

• Unlike most HubSpot alternatives marketing automation does not only work on a single track customer journey; there are multiple branching options to expand and accommodate different customer journeys
• Free demo with an expert to discuss individual business needs

Cons

• Email marketing and landing page templates are too simple
• The process to update bounced contacts is very cumbersome

Tool Level

• Intermediate/ expert

Usability

• Some features are a little difficult to use, but users can get a hang of it quickly by using SharpSpring tutorials

Pricing

SharpSpring offers a 14-day free trial before customers have to invest in a paid plan:

• Small Business: $399 per month for 1000 contacts (price rises with the number of contacts)
• Enterprise: custom pricing for more than 20,000 contacts
• Agency: custom pricing for businesses using SharpSpring software for their clients

6. Drip

Image via Drip

30,000 marketers have already used Drip for their ecommerce automation needs. This is one of the HubSpot alternatives that provide multi-channel marketing automation through emails, SMS, social media, and on-site pop-ups.

Originally published at Attrock.com.

About The Author

Gaurav Sharma is the Founder and CEO of Attrock, a results-driven digital marketing company. Grew an agency from 5-figure to 7-figure revenue in just two years.