Mind-Blowing Social Media Stats
How Numbers Reveal the Power and Influence of Online Platforms
Social media has revolutionized the way we connect, communicate, and consume information.
And trust me, we are surrounded by more social media accounts than people in real life.
Don’t believe me?
Here are some amazing social media-related facts that will blow your mind, directly from the source:
➡ The United States has the highest user rate in the world on LinkedIn, with an audience reach of over 214 million users.
➡ There are over 67 million company profiles on LinkedIn.
➡ 60% of worldwide users are between the ages of 25 and 34 years old, far exceeding any other age group.
➡ The number of social media users worldwide grew by 320 million people from January 2023 to January 2024.
➡ Instagram Reels generate more likes and saves but fewer comments than regular posts.
➡ Instagram’s engagement rates are four times higher than Facebook’s (0.60% to 0.15%), but engagement has become more competitive each year.
➡ Total ad spend growth is anticipated to be 6.1% in 2024.
➡ Social media ads account for 28.8% of all digital advertising spend.
➡ Businesses allocate around 8.7% of their total revenue towards their ads budget.
➡ 76.2% of worldwide Pinterest users identify as female.
Of course, by leveraging the power of social media, businesses can increase brand awareness, drive website traffic, generate leads, and ultimately boost sales.
