LinkedIn Strategy That Will Change Your Professional Life in 2024:

10-Step LinkedIn Strategy for Professional Mastery in 2024

Gaurav Sharma
2 min readNov 29, 2023

1 Pick a Lane & Stay In It
- Cover 1 topic & be the best.
- My choice: Digital marketing.

2 Learn From the Best Creators
- Study Jasmin, Lara, Jake, Hrabren, Luke, & others.
- Find what makes them win.
- Make it my own.

3 Be Consistent Every Day
- Post 365 days.
- Comment 365 days.
- Answer DMs 365 days.

4 Improve My Copywriting
- Be more clear & concise.
- Evoke emotions with Your words.
- Play around with post formats.

5 Create Real Relationships
- Ignore the vanity metrics.
- Have Zoom coffee meetings.
- Make long-lasting connections.

6 Build a Loyal Following
- Grow to 50k+ followers.
- That truly cares about my content.
- That is learning some new daily.

7 Focus on LinkedIn Only
- No Twitter. No TikTok. No IG.
- LinkedIn only.
- Focused.

8 Master the Art of Commenting
- Be thought-provoking.
- Show support for others.
- Make people stop & comment too.

9 Add Value Like Woah
- This should be #1.
- Most important thing.
- Don’t hit Post until it’s value-packed.

10 Be Original
- Don’t hide behind a picture.
- Show my personality & quirks.
- Share my stories & lessons learned.

Bonus: Ride the Carousel Train
- Post 2x carousels/week.
- Pack SO much value in each…
- That people wonder why it’s free.

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Gaurav Sharma

Gaurav Sharma is the Founder and CEO of Attrock, a results-driven digital marketing company. He also contributes to top publications like HuffPost, Adweek..