How to Get on the First Page of Google Using 7 Easy Tactics
Want to know how to get on the first page of Google in 2022? Discover seven tactics that help you fast track your way to the top of the search engine results.
Did you know that most users never go beyond the first page of search results? In fact, it’s a popular saying that page 2 of Google is the “best place to hide a dead body!”
That is why it is so important to get on the first page of Google and why so many website owners and businesses are obsessed with it.
But, not everyone is successful at it. In fact, if you think about it, extremely few people are actually successful at ranking on the first page of Google.
Still, if you apply the right strategies, it is not only possible to get on the first page of Google but to stay there for a long time.
The question is:
How can you increase your chances of ranking on the first page of Google?
Well, that’s what this article is all about. In this post, you will find six of the most effective ways to get on the first page of Google organically.
Let’s get started.
Why Getting on the First Page of Google Matters
All marketers want to learn how to get on the first page of Google, simply because that’s where their prospects are. A recent study shows the first search result in Google gets a click-through rate (CTR) of 28.5%.
The CTR falls quickly to 15.7% for the second result and to 11% for the third result. This means that the first three results for Google search receive about 55% of all clicks. And the clicks go down to just 2.5% for the tenth position even if it is on the first page.
Another 2022 study confirmed these findings. Per this study, the top 3 search results on Google get 68.1% of all clicks.
Snippets, which are the #1 in the list of organic search results get the maximum CTR of 43.7%
What’s more, these snippets or the top organic search result gets 19x higher clicks compared to the top paid ads.
Take a look at this table below to see why every marketer focuses on learning how to get on the first page of Google.
With 40,000 search queries being keyed in every second and over 3.5 billion searches being conducted each day, you can calculate what a CTR of 55% to 68.1% translates to.
That can’t be bad for business, right?
It isn’t all about traffic and leads though. If you know how to get on the first page of Google, your business will also come across as authentic and credible.
Data shows that users not only think the first few websites that appear on the first page of Google are the more authentic ones in their industry, but trust them enough to make important decisions.
As you can see, over 50% of the participants polled say they make important financial, legal, or medical decisions based on Google search results, very frequently or often.
If your website ranks on the first page of Google on the basis of informative, high-quality content, it will help boost user engagement.
All of this, when combined, can translate into higher conversion rates, and sales.
Now that you know why, let’s get on to the core topic of how to get on the first page of Google.
7 Tips on How to Rank on the First Page of Google
If you want to rank on the first page of Google, you need to first understand how difficult it actually is. In almost every niche, there will be some high-authority websites that will dominate.
So, to be able to rank on the first page of Google, you have to be more creative, especially if you want to rank in the top positions. Your goal should not be to compete with the Google(s) and Amazon(s) of the world but to avoid competing with them altogether.
All of the strategies mentioned in this post have been compiled keeping that in mind. You don’t need to go head-on with the biggest players but find your niche.
Curious to learn about these strategies?
Here you go:
1. Target Long-Tail Keywords
If you are starting a new website, then the chances of you getting on the first page of Google are extremely slim. This is especially true if you want to target popular keywords that cover a broad topic or industry.
Let’s take an example of a simple keyword, “SEO tips.” When you search for this keyword on Google, the first page results that you see are all extremely authoritative websites.
For a beginner, it is nearly impossible to outrank these websites that have built their domain authority and backlinks over several years.
So, how can you get on the first page of Google?
Well, you can avoid targeting highly-competitive keywords and go for long-tail keywords. Usually, keywords with a single word or two-word phrases are more difficult to compete for than longer keywords.
Taking the previous example, if you want to get on the first page of Google, you can make that keyword more specific by adding more details. Take “SEO tips for startups in 2022” for example.
If you pay attention, you’ll see that many of the top-ranked posts do not even target the exact topic as your keyword. So, if you create a high-quality article optimized for the long-tail keyword, “SEO tips for startups in 2022,” you are likely to stand a chance to get on the first page of Google.
Use a good keyword search tool like Wordtracker or Semrush to conduct keyword research and find the most relevant, long-tail keywords for your website. You can also find top-performing keywords and create long-tail keywords of your own.
This strategy will help you avoid competing with the top players while still managing to get on the first page of Google.
Also, you don’t just have to follow this strategy for new content creation, but you can also optimize your old content for long-tail keywords. So, perform a content audit, and update and optimize your old articles that are not ranking well in the SERPs (search engine results pages).
While on the topic of how to get on the first page of Google with the right keywords, we can’t afford to ignore the role played by search intent.
Search intent is the purpose behind a user’s search. It is the reason why someone types a query into a search engine.It’s important to understand search intent because it helps you create content that meets the needs of your audience.
There are four main types of search intent:
- Navigational: The user is looking for a specific website or page.
- Informational: The user is looking for information about a topic.
- Transactional: The user is looking to buy something.
- Commercial: The user is looking for information to help them make a purchase decision.
For instance, those searching for “‘how to repair a leaky roof’ need a visual, step-by-step guide. By figuring out the search intent here, Google’s algorithms show a video that explains how to fix leaky roofs.
Remember that what ranks on the first page of Google is not your entire website but individual pages. You can pick any web page, not limited to the home page, to rank on the first page of Google.
However, how well the landing pages rank on the first page of Google will depend on your site’s authority.
Once you pick the keywords you want to target, make sure to create content that contains your target keyword and matches the search intent of users. Apart from landing pages, you can create product pages, blog posts, and category pages to cater to your prospects’ search intent.
Pro Tip: Create keyword lists on different topics and then add more specific details to each keyword to create long-tail keywords.
2. Create Skyscraper Content
This is an expert-level strategy to get on the first page of Google, which very few people have actually mastered.
The skyscraper technique is the brainchild of SEO expert Brian Dean, who found that both organic search traffic and page rankings improve as a result of this tactic.
The idea here is to find the top-performing content on any topic and then create better content to beat it.
Now, don’t get me wrong: This does not mean that you can beat authoritative websites for highly-competitive keywords. This strategy needs to be leveraged in tandem with the previous strategy of targeting long-tail keywords.
Remember, that it is extremely difficult to beat websites with high domain authority as a newcomer. What you can do is to find top-performing content on niche topics and then create better content to rank on the first page of Google.
To find content with a good number of backlinks and referring domains, you can use tools such as the Ahref’s Site Explorer.
Add a popular website in your industry, known for publishing great content and click on ‘Best by links’ option. Once you get a list of pages that have the maximum link authority, sort them by referring domains.
You can potentially target any page that has over 50 referring domains,
Alternatively, you can also use Ahref’s Content Explorer tool to enter a topic related to your niche. Set the filter on referring domains to 50 and also choose a target language.
The tool then lists the top-performing content or ‘skyscraper opportunities’ in this niche.
The next step is to elevate the content to the next level by focusing on these aspects:
- Length: Optimize the length of top-performing content by adding relevant details that offer value.
- Design: Make the content visually appealing with infographics and images.
- Depth: Provide actionable, in-depth information.
- Freshness: Ensure any outdated content is replaced with the latest data, screenshots, images, and so on.
After you improve the content, you’ll need to reach out to bloggers or sites who have linked to top performing content that you have improved upon.
The concept behind this is that these bloggers who have linked to similar type of content are likely to link to more authoritative and fresh content.
Pro Tip: Use a good SEO tool to find top-performing content for specific keywords to use this strategy effectively.
3. Be a Prolific Content Creator
Another effective strategy to get on the first page of Google is to increase your probability to rank by creating more content. The more content you create and the more keywords you target, the higher your chances of ranking on the first page of Google SERPs.
Does this mean that you should prioritize quantity over quality?
No! It does not, in any way, mean that. The idea is to target as many keywords as you can and create tons of content on niche-specific topics.
However, if you do not have the time or resources to do that, then create only as much content as is feasible for you. Do not compromise the quality of your content as that is one of the most important ranking criteria for Google.
Still, if you can manage to devote more time and effort to creating content, especially when you’re starting out, it will help you in the long run. You can even hire freelance writers if you don’t have the resources in-house.
Pro Tip: Create a detailed content calendar and hire freelance writers as and when needed to stick to your publishing schedule.
4. Participate in Expert Roundups
There is more than one way to get on the first page of Google. Even if you are struggling to get your website pages to rank organically, you can still get on the first page of Google by participating in expert roundups.
What are expert roundups?
It is a type of content where an author asks various industry experts a question and posts a collection of all of their answers. Anyone can create an expert roundup for any topic or question relevant to their industry and approach experts to share their views on it.
Here’s an example of an expert roundup that we had published on our blog:
You can participate in expert roundups for authoritative websites that usually rank on the first page of Google SERPs. Most of these roundups allow you to add a link to your website, which means that anyone who visits the roundup post can check out your website content as well.
This is not a conventional way to get on the first page of Google, but still solves the core purpose: getting more people to visit your website. Moreover, it is one of the best link-building strategies as well, so it provides dual benefits.
Pro Tip: Participate in roundup posts from high-authority sites as it will help you build valuable backlinks for your website.
5. Focus on Local SEO
One of the best ways for a small business to rank on the first page of Google search results is to focus on local SEO.
This is, essentially, similar to targeting long-tail keywords. However, you need to target keywords that are location-specific. You may not be able to rank for a generic keyword, but you have a real chance to rank if you add your location to your keywords.
It can help you rank in two ways:
- You will compete with fewer competitors.
- You will attract a more relevant target audience to your website.
So, focus on local search engine optimization to increase your chances of getting ranked on the top position of the first page of Google.
Wondering what all it entails?
Here are some specific tips to rank your website locally and get on the first page of Google SERPs:
Originally published at Attrock.com.
About The Author
Gaurav Sharma is the Founder and CEO of Attrock, a results-driven digital marketing company. Grew an agency from 5-figure to 7-figure revenue in just two years.