7 Types of LinkedIn Content that Gets Engagement

Different content for each day of the week.

You’ve been posting and engaging on LinkedIn for a while but aren’t seeing the results you want.

Maybe all the changes and new functionalities LinkedIn has introduced have left you wondering what type of content actually works. Or perhaps you’re new to LinkedIn and want to build a highly engaged following.

We’ve got you. Try these 7 types of LinkedIn content that get engagement.

#1 Text-Only Listicles

These posts contain only text — no images, videos, or PDFs. Create lists to break up the text and make it more readable.

Lists offer checklists, action steps, how-tos, or simple lists that provide value.

#2 LinkedIn Newsletters

Engage your audience by inviting them to subscribe to your newsletter. Repurpose existing email content, blog posts, articles, or social media posts.

#3 Question Posts or LinkedIn Polls

Asking questions boosts engagement and provides insights into your audience’s preferences. Polls often reach hundreds or thousands of users and spark conversations. For example, ask if they prefer tips in PDF, audio, or video format.

#4 Native LinkedIn Videos

Videos on LinkedIn receive three times more engagement than text posts. Native LinkedIn videos are favored by the platform, increasing visibility. Use videos to share updates, brand news, personal stories, and more.

#5 LinkedIn Documents

LinkedIn documents are versatile for carousel posts, engaging users by requiring them to scroll through slides.

Upload images as a PDF or share slide decks, single-page PDFs, articles, and thought leadership pieces.

#6 Engaging One-Liners

One-liners capture attention and can serve as hooks, bust myths, or spark debates.

They inspire, motivate, and educate while being easy to read. Use one-liners to reshare posts with added commentary.

#7 Personal Posts

Personal posts show the real person behind the posts, creating a connection with your audience. Share your values, personality, or favorite books. Relatable content turns readers into engaged fans.

LinkedIn marketing is a deep topic. While I hope this information has been useful to you, I am sure there are a lot of other tips that can be equally useful.

If you have any other LinkedIn advice, please comment below. We’re all ears.