7 Employee Advocacy Tools Successful Businesses Use

Image via Edelman

Employee Advocacy Tools: Detailed Comparison of Features and Why They Stand Out

  • Help build your company culture
  • Empower employees
  • Expose you to top talent
  • Boost your social media reach
  • Increase engagement

1. Smarp

Image via Smarp
  • Publishing Studio to help you choose the content type and curate communications to employees
  • Accurate segmentation of employees to ensure they share relevant content they relate to
  • Built-in content creation tool to create articles in minutes
  • Employee News App to disseminate latest company news and alerts at any time
  • Advocacy amplifier to ensure employees easily share your messages and become your biggest brand advocates
  • Internal content hub for employees to easily find the content they can share
  • Ability to gamify the experience, keep employees engaged, and help them hone social media strategies
  • AI recommended insights and notifications when there’s a drop or spike in performance
  • In-depth reports on engagement, internal communication performance, employee performance, etc.
  • Automation features
  • Ability to customize the employee advocacy platform
  • Enterprise package offers for teams that want to scale
  • Integrates with most social media and employee communication channels
  • You have to invite team members manually, which can be challenging for large teams.
  • Easy to use
  • Beginner
  • Customized depending on needs.

2. Hootsuite Amplify

Image via Hootsuite
  • Library of curated content employees can easily access and share
  • Ability to remind employees to share relevant content
  • Integrates easily with LinkedIn, Twitter, and Facebook
  • Detailed analytics on channels and employee posts
  • Ability to set topics for content type appropriate for different employees
  • Enables employee advocates to recommend content to admins
  • Robust brand advocacy management solution
  • Effective and intuitive mobile app
  • Easy planning and tracking of posts
  • The interface on this employee advocacy tool can appear cluttered for some users and is not easy to navigate.
  • Moderately easy to use
  • Intermediate
  • Contact the team for a demo and pricing details

3. EveryoneSocial

Image via EveryoneSocial
  • Powerful tools to help you curate, review, and approve content for employees
  • One-click sharing to help employees share content on social media platforms with ease
  • Tools for organizing employees and delegating responsibilities
  • Gamification features and leaderboards to reward or rank employees
  • Blacklisting or controlling content shared by employees to avoid inappropriate messages
  • Integrations with Microsoft Teams, Slack, Salesforce, Google Analytics, Chrome, etc.
  • Automated content curation and collection
  • Detailed reports
  • Searching for older posts or specific content that isn’t recent can be a hassle.
  • Easy to use
  • Beginner
  • Starter: Free
  • Teams: $24 per month
  • Enterprise: Contact sales

4. Bambu by Sprout Social

Image via Sprout Social



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Gaurav Sharma

Gaurav Sharma

Gaurav Sharma is the Founder and CEO of Attrock, a results-driven digital marketing company. He also contributes to top publications like HuffPost, Adweek..