7 Best SEO Reporting Tools to Improve Your Rankings in 2022

The 7 Best SEO Reporting Tools in 2021

1. Semrush

Image via Semrush
  • Monitor competitors’ articles, social engagement, backlink count, and daily keyword rankings.
  • Track the performance of external publications.
  • Scan your website for over 130 SEO and technical mistakes.
  • Benchmark your website against competitors and inform your future strategy.
  • The ability to create visually appealing and customized SEO reports.
  • The option to white-label your reports.
  • It has both technical SEO as well as competitor research components.
  • A bunch of guides and resources to guide new users.
  • The option to schedule automated reports to send to your team or clients.
  • Owing to the number of features, finding what you need can be hard.
  • Its UI can do with some improvements.
  • Beginner/Intermediate/Expert
  • Semrush is pretty easy to use for both beginners and experts.
  • Free
  • Pro: $119.95/month
  • Guru: $229.95/month
  • Business: $449.95/month

2. Ahrefs

Image via Ahrefs
  • A Rank Tracker that can monitor Google rankings in 170 countries.
  • Interactive graphs that give a history of visibility, average position and traffic, etc.
  • Deep insights for keywords such as clicks, return rate, and ranking progress.
  • Ability to check websites for more than 100 SEO issues.
  • Visually-appealing reports, graphs, and charts.
  • A very friendly user interface.
  • It has a massive backlink database.
  • A robust tool to spy on competitors’ backlinks and keywords.
  • Doesn’t integrate with Google Analytics.
  • It doesn’t offer a free trial or plan.
  • Intermediate/Expert
  • Involves a slight learning curve at the start.
  • Lite: $99/month
  • Standard: $179/month
  • Advanced: $199/month
  • Agency: $999/month

3. Sitechecker

Image via Sitechecker
  • You can use Sitechecker to get 24/7 updates on your site’s changes.
  • Monitor website keyword rankings and get elaborate reports.
  • The ability to analyze backlinks you have found or built.
  • Track changes on competitors’ sites to collect new content ideas.
  • A clean and simple dashboard that shares all important information.
  • Integrates easily with Google Search Console and Google Analytics.
  • Every pricing plan comes with unlimited site audit reports.
  • Its backlink monitoring tool is a bit weaker than competitors.
  • Lack of customer support.
  • Beginner/Intermediate
  • Sitechecker is an easy-to-use SEO reporting tool for marketers.
  • Basic: $29/month
  • Startup: $49/month
  • Growing: $99/month

4. Serpstat

Image via Serpstat
  • Batch analysis of up to 100,000 keywords and a list of domains using 18 metrics.
  • A robust site audit tool to optimize your website.
  • A custom reporting tool to compile clear and crisp reports.
  • Serpstat’s keyword clustering tool will help you group keywords to improve your site’s structure.
  • An array of tools in one dashboard to boost your SEO campaign.
  • Its rank tracker updates daily, making it easy to gauge how your rankings progress over time.
  • The interface should be a bit more streamlined and clean.
  • Too many daily query limits.
  • Beginner/Intermediate
  • Serpstat is incredibly easy to set up and use.
  • Lite: $69/month
  • Standard: $149/month
  • Advanced: $299/month
  • Enterprise: $499/month

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Gaurav Sharma

Gaurav Sharma

Gaurav Sharma is the Founder and CEO of Attrock, a results-driven digital marketing company. He also contributes to top publications like HuffPost, Adweek..