6 Types of Social Media Ads That Drive Solid Results

6 Types of Social Media Ads for Your Business

Here are 6 types of social media ads that you can choose from, for your next advertising campaign.

1. Image Ads

These are perhaps the most common types of social media ads.

  • Use high-quality images
  • Keep text on the image to a minimum
  • Try to match the style of the content found in your posts, as it helps the audience associate the ad with your business faster
Image via Facebook

2. Video Ads

Video is a powerful marketing tool. A study by Wyzowl shows it’s used by 86% of businesses.

Image via Wyzowl
Image via Facebook

Social Media Video Specs Guide

For Image ads, it’s important to get the dimensions of the videos you publish right. It’ll provide a more pleasant viewing experience for your audience, which maximizes the total views, reach, and engagement.

  • 16:9 with your landscape video ads
  • 1:1 with square video ads
  • 4:5 with vertical videos
  • A landscape video should have minimum dimensions of 640 x 360 and a maximum of 1920 x 1080. The aspect ratio should be 16:9.
  • Square videos should be a minimum of 360 x 360 and a maximum of 1920 x 1920 with an aspect ratio of 1:1.
  • Vertical video ads should be a minimum of 360 x 640, a maximum of 1080 x 1920, and an aspect ratio of 9:16.
  1. Most mobile users watch videos on social media with sound off.
  2. When a user has enabled auto-play, most videos will autoplay with the sound off.

3. Carousel Ads

Carouselsocial media ads let you show multiple marketing videos and/or images in one ad. Each video or image can have a headline, description, link, and CTA.

Image via Facebook

4. Stories Ads

Story ads are supported on Instagram, Snapchat, and Facebook. These allow you to advertise your products or services in between users’ Stories.

Image via Facebook
  • A video that plays for 15 seconds
  • A photo that plays for 5 seconds
  • A carousel that plays separate content, such as an image and video, within one ad

5. Message Ads

While most types of social media ads appear in a user’s news feed or Stories, Facebook Messenger ads and LinkedIn Sponsored InMail appear as a message.

Image via Facebook
Image via Facebook
Image via LinkedIn

6. Collection Ads

Collection ads are among the best types of social media ads.

Image via Facebook

Ready to Try Different Types of Social Media Ads?

Of course, not all 6 types of social media ads will be suitable for your business. Research your audience and choose the ones that you think will resonate with them.

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Gaurav Sharma

Gaurav Sharma

Gaurav Sharma is the Founder and CEO of Attrock, a results-driven digital marketing company. He also contributes to top publications like HuffPost, Adweek..